The first round of the 2018 Fifa World Cup ended on Thursday, June 28th.
And the analysis of the first 48 games indicate that we are living a record edition! At the end of the first 2 weeks, the event attracted
3,557,467 French-speaking viewers RTBF TV channels (a 4+ coverage of 81%).
The contribution of additional spectators via the digital platform Auvio rises at + 6% on average per match.
Do you want more information about the World Cup?
Check out the 2nd RMB Marketing Focused Report on incremental coverage generated by live video streaming and on the comparison with the 2014 World Cup here
You have not yet communicated about your brand around the Worldcup? Nothing is lost, there are still some places to seize in the advertising screens!
Please contact :
Arnaud Peltyn, account manager, at 02 / 730.44.84 or at: a.peltyn@rmb.be
Aurélie Clément, customer service
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