Coming to an end on Saturday in Xi’an, Northwest China’s Shaanxi Province, the 2018 EU-China Tourism Year (ECTY) helped boost tourism and bring together some 16,000 Chinese and European tourism businesses from both sides, Lowri Evans, EU commission director-general for Internal Market, Industry, Entrepreneurship and SMEs, said at the event’s closing ceremony. Featuring more than 100 tourist campaigns and activities over the past 10 months aimed at promoting both Chinese and European destinations and connecting Chinese and EU tourism businesses, the ECTY attempted to “bring as many Chinese tourists into Europe and European tourists to China as possible,” EU Ambassador to China Nicholas Chapuis said at a press conference in Beijing on November 12.
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