This Friday, June 1st, is World Parents Day.
On this occasion, the Marketing Department of RMB offers a new folder dedicated to the target of “PRA with children”.
Who are they? What do they consume? What is their media and how does it differ from that of individuals without children?
Did you know, for example, that parents regularly watch TV for 38 minutes with their offspring? And that, comparable to the average listener, their radio consumption takes place more in the car?
Download the full file to via the following link
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